Game Pill President Mike Sorrenti is proud to be part of iKids and will be a speaker at the Networking Breakfast as part of the session How Do I Get An App For That?
If you are at iKids or The Kidscreen Summit please be sure to check out the session and if you cannot make it we are happy to set up a one-on-one meeting during the summit to answer all of your game and app related questions!
Here are some common questions we hear all the time to get your list started:
How much does an app cost?
What are the benefits of creating a game or app
What technology is best for creating an app or game (Unity3d, HTML5, Flash, etc.)?
What is the typical process for creating an app or game?
What is the best way to earn revenue from an app or game?
To register and learn more about the session visit the iKids website at:
Transmedia is storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the overall story universe.
In some cases user actions affect the experience of content across multiple platforms (example: reaching the end of an online game unlocks a special web video with more story insights or scanning a QR code in a novel sows a video or image related to the story itself).
When does Transmedia start?
Transmedia can start at the inception of the idea or can be put into place as the story evolves, today more and more creators are mindful of the various platforms available for their creations.
It is common for most people to think that Transmedia must start from a specific medium but that is not the case, in transmedia the starting point of the storyline can and has come from a number of sources such as:
a game such (example: Angry Birds)
a comic book (example: Batman, Superman)
a novel (example: Lord of The Rings, Hunger Games)
a television show (example: CSI)
a movie (example: The Matrix, Avatar)
a toy (example: Transformers, Lego)
Technology has created tools that allow users to interact with content as never before. The ability to create storytelling vehicles and spreading these stories through different channels is changing the rules and creating a potential value proposition that is too big to ignore.
moving image, audio, non-interactive, fixed interaction time, passive viewing
hands-on media, collectible, allows fans to become part of the world physically, helps form ideas of collective identity and competition and passion
only audio, fixed interaction time, single media environment (just sound).
Artwork (Photography, Painting, etc.)
only image, no fixed interaction time, single media environment (just image).
highlights key moments, encourages hardcore fans to appreciate and engage further
written word, more detailed, fixed time
encourages reader’s imagination
Graphic Novels, Comics
written word, images, expressive, fixed time
encourages reader’s imagination
videos, audio, text, image, networked, quick and fast connectivity, interactive
direct interaction with the personal audience member – personalization, encourages audience participation, bridge between the story world and the real world, the ability to connect with and influence the story outcomes.
Experiential (theme-parks, installations, etc.)
Reaches all senses
Immerses fans in the universe physically and can include environment, food, drink, and experience.
Transmedia Examples & Case Studies:
There are many great Transmedia examples, here is one Transmedia Case Study that I particularly enjoyed watching:
Case Study – Bravo / Top Chef Transmedia / Lisa Hsia, EVP, Bravo:
For more examples or to chat about your Transmedia Strategy please feel free to contact us.
A video that explains how sharing and combining ideas leads to creativity and innovation. The insight gained from this is that our connected world is allowing more of us to collaborate and share ideas than ever before and this could possibly lead to more innovation overall.