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DISCOVERY COMMUNICATIONS MAKES A SPLASH WITH NEW APP INSPIRED BY ANIMAL PLANET’S TANKED

  • November 28, 2013
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Fans Will Get First Look at App on “Tanked” Episode Airing November 29th at 10pm

November, 27, 2013—Discovery Communications and Nancy Glass Productions announced today a partnership with app developer Game Pill, to launch the official Tanked Aquarium Game App. The app, based on the hit Animal Planet series, Tanked, is now available for download on iOS devices like the iPhone and iPad at https://itunes.apple.com/ca/app/id741671891?mt=8.

Following the antics of two brothers-in-law as they run the largest aquarium manufacturing company in the nation, Animal Planet’s Tanked dunks viewers into the high-decibel, family-owned business of Acrylic Tank Manufacturing (ATM). Led by business partners Wayde and Brett, this 13,000 square foot facility, located in Las Vegas, produces some of the most outrageous, larger-than-life and one-of-a-kind tanks for some of the most striking fish and clients around. New episodes of Tanked air Fridays at 10pm on Animal Planet.

Through the Tanked Aquarium Game App, players become the proud owners of a virtual fish tank and will have the opportunity to choose their favorite fish, decorate the tank and above all, keep their fish swimming and happy. Players will enjoy mini-games and can connect with their friends to share their creations via Facebook, SMS texts and email. The app also includes an in-game currency to extend the experience with tank upgrades and more.

Fans can get an inside look at the app from the Tanked stars themselves, Wayde King and Brett Raymer, by tuning into the November 29th episode. The episode, titled “Betty White’s Got an App for That,” features a behind-the-scenes glimpse of the apps creation and Betty White’s first Tanked aquarium.

The Tanked Aquarium Game App joins a growing roster of digital offerings from Discovery Communications that allow fans of specific shows and brands to enjoy their favorite personalities and programming beyond the television broadcast.

About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 2 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.

About Nancy Glass Productions, Inc.
Nancy Glass Productions is an award winning independent production company that has been specializing in unscripted and reality programming for major cable networks for over a decade.

About Game Pill
Game Pill is a studio of imaginative art directors, programmers and animators, specializing in game development and interactive marketing. Game Pill creates digital entertainment for multiple platforms and devices, working enthusiastically with brands to bring their high profile properties to new mediums. Game Pill also has its own stable of unique games that have enjoyed well over 20 million plays. For more information, please visit www.gamepill.com.

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