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Mike Sorrenti has been selected as a finalist for the Quantum Shift Program

Our very own Mike Sorrenti has been selected as a finalist for the Quantum Shift Program.

We are asking you to support us by voting for Game Pill and Mike via this link  (click on VOTE under the video):!/entry/4702778

We believe that being a part of this program will allow us to learn, grow, and improve our skills with the goal of creating interactive entertainment that is appealing to all ages.

Quantum Shift is a rigorous five-day developmental experience that annually challenges forty of Canada’s most promising entrepreneurs to improve their leadership style, inspire their business partners and maximize their growth opportunities.

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Chica’s Snow Globe Maker App shakes up the Holiday’s

Help Chica make the perfect gift for her family! Make a snow globe that will come to life with a tap or a shake.

Get in the festive spirit by decorating the coop for the holidays. Deck the halls with boughs of holly,
twinkly lights, sparkly garland, and more!
What could be merrier? How about a beautiful tree, a jolly snowman, and the sweetest gingerbread man?
Dress them all in joyful, colorful looks! Add toys and presents that feature cute animations and surprises.
Plus, choose your favorite snowflake designs and even play cheery holiday music.

Done decorating? Tap, swipe, or shake your device to make the snowy scene swirl to life!

Download the app today.


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Fans Will Get First Look at App on “Tanked” Episode Airing November 29th at 10pm

November, 27, 2013—Discovery Communications and Nancy Glass Productions announced today a partnership with app developer Game Pill, to launch the official Tanked Aquarium Game App. The app, based on the hit Animal Planet series, Tanked, is now available for download on iOS devices like the iPhone and iPad at

Following the antics of two brothers-in-law as they run the largest aquarium manufacturing company in the nation, Animal Planet’s Tanked dunks viewers into the high-decibel, family-owned business of Acrylic Tank Manufacturing (ATM). Led by business partners Wayde and Brett, this 13,000 square foot facility, located in Las Vegas, produces some of the most outrageous, larger-than-life and one-of-a-kind tanks for some of the most striking fish and clients around. New episodes of Tanked air Fridays at 10pm on Animal Planet.

Through the Tanked Aquarium Game App, players become the proud owners of a virtual fish tank and will have the opportunity to choose their favorite fish, decorate the tank and above all, keep their fish swimming and happy. Players will enjoy mini-games and can connect with their friends to share their creations via Facebook, SMS texts and email. The app also includes an in-game currency to extend the experience with tank upgrades and more.

Fans can get an inside look at the app from the Tanked stars themselves, Wayde King and Brett Raymer, by tuning into the November 29th episode. The episode, titled “Betty White’s Got an App for That,” features a behind-the-scenes glimpse of the apps creation and Betty White’s first Tanked aquarium.

The Tanked Aquarium Game App joins a growing roster of digital offerings from Discovery Communications that allow fans of specific shows and brands to enjoy their favorite personalities and programming beyond the television broadcast.

About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 2 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit

About Nancy Glass Productions, Inc.
Nancy Glass Productions is an award winning independent production company that has been specializing in unscripted and reality programming for major cable networks for over a decade.

About Game Pill
Game Pill is a studio of imaginative art directors, programmers and animators, specializing in game development and interactive marketing. Game Pill creates digital entertainment for multiple platforms and devices, working enthusiastically with brands to bring their high profile properties to new mediums. Game Pill also has its own stable of unique games that have enjoyed well over 20 million plays. For more information, please visit

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Increase App Downloads with a vanity URL

App Marketing with vanity URL’s

Apple rolled out vanity URLs in February 2013, and essentially it looks as follows:

According to the iOS Developer Library, developers can adjust the link (either company name or app name, or app by company) to feature the company’s name:

Or if the developer or company wanted to highlight their entire library of apps, they can use this URL:

Essentially, the domain triggers iTunes to open up, and go to the specified app’s page. While you can share the link anywhere that people may look, it can be more powerful if it’s accessed directly through a mobile device (e.g. through mobile advertisements). This is because the URL automatically opens up the App Store on the iOS device, which takes the user to the download page in one click.

The URLs that previously led to iTunes apps were convoluted, vanity URLs are a matter of 20-30 characters ( Vanity URLs are a method of cutting through the noise and making it possible for developers, publishers and brands to promote apps and for users to discover them more easily.

Best Practices
Most people choose the default domain of, simply because most people go to it and it’s the shortest to remember. There’s no downside to this option.

The Competition
Competitors can attempt to come up with a name that’s similar or a misspelling, which leads users who mistyped to a completely different page (much like domain names). Similarly, if you want to maximize the opportunity to share your vanity URL on a billboard or a television screen, keep it as short as possible — typing on a mobile device often results in mistakes and less patience for users.

Fortunately, even if there’s a typo, the vanity URL will lead to a search query of that word, and bring up apps with similar titles.

Similarly, much like what we saw with domain names, there could be a secondary market that emerges simply because developers may want to take the stab at taking the best vanity URLs.

Get your App URL today

There’s no downside to getting a vanity URL. It’s a shorter, simpler, and more memorable way to bring consumers to your page on the App Store, especially if they access it using a mobile device. Capitalize on yours and start spreading it so that you can get more app downloads today.

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Adding a Parental Gate to Kids Apps


Parental Gating is when features that are really meant for parents rather than the kids who are playing the app are “locked.” The features behind the gate can be in-app purchases, links to buy other apps (cross promotions), links to social media, email, sharing, ads, etc.

The parental gate, which varies in how its implemented, stops kids from easily accessing this information, which if accessed, may lead to unapproved purchases, release of private information, etc.

There are  many ways to implement a gate such as requiring the viewer to hold for a few seconds, presenting a math problem, requiring a specific swipe, or entering a passcode, but the purpose is the same.

Apple now has clear guidelines for app developers:

24. Kids Apps

  • 24.3- Apps primarily intended for use by kids under 13 must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce

This requires gating when linking out of the app or engaging in commerce such as selling in-app items.

For a free and compliant option, Floop Technologies offer a Parental Gate for developers that we have been assessing. Check it our for yourself at

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Calling all Children! Learn and Play with Parents iPad Worry Free!

Game Pill is proud to have been part of the Apptivity Creation Center Apps from Fisher-Price that allow children and parents to unlock a world of creativity and to learn about shapes, colors and matching.

The app entitled Color, Paint, Create! introduces a world of creativity to baby through dynamic characters, engaging music, sung songs and playful animations.

A second app entitled Stamp & Learn Shapes! encourages baby to learn about shapes, colors and more through engaging animations, sounds effects and sing-along songs!

While both of these apps are absolutely free on their own, they come to life with the purchase of the Apptivity Creation Center from Fisher-Price. Lock in your iPad device and protect it from dribbles & drool, and watch as your baby unlocks a world of creativity by using the 4 smart shape stampers to interact with the app!

“My children love these apps, we play along side them and they are amazed by the toys and the activities” says President of Game Pill, Mike Sorrenti.  “Not to mention that I love the rugged case that protects the iPad.  My youngest even stood on the case and it didn’t have a scratch”

Download the apps for free for your little ones from the App Store:

COLOR, PAINT, CREATE!!/id663434383?mt=8

STAMP & LEARN SHAPES!!/id663435741?mt=8

Purchase the toy online (additional links coming soon):

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Come meet with Game Pill at Casual Connect 2013

Casual Connect Logo






We are excited to be attending Casual Connect again this year and look forward to meeting all of our friends in person while in San Franciso.

We are interested in meeting with:
-Publishers for our original game properties
-Broadcasters looking for an interactive partner to expand their properties to mobile and online games & entertainment
-Brands looking for an interactive partner to expand their properties to mobile and online games & entertainment
-IP holders looking for an interactive partner to expand their properties to mobile and online games & entertainment
-Unity3d and HTML5 developers

Set up a meeting with our Game Producers & Developers:
Email us at
Use this form

About Casual Connect:
Casual Connect is the place to learn more about an industry which entertains over a billion people each month. Learn all about Mobile, Social, Free 2 Play, Browser and Social Casino.

30 July – 1 August 2013
Show Floor hours 8:00am – 6:30pm

333 O’Farrell Street
San Francisco, CA 94102

Game Pill booth location:
We will be at booth B2 and we are pre-scheduling meetings, Connect Map


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