A few months ago I came across a new course series in TOY INVENTION that was being offered by Ryerson and Spin Master. I have been designing and running a game studio creating interactive for over 15+ years. My ego said to me

In this video the SGN team explains how they achieve higher conversion and retention rates through testing.Moving from subjective to objective and quantitative decisions explained:  Very informative video that I wanted to share with the game developers and game designers out there.  A, B testing is actually easy to achieve and implement in most

As technology evolves, the fine line that separates the physical and virtual world continues to dissolve.Here are 5 of our favorite uses of augmented reality in retail:1. IKEA’s extended 2014 catalogue The Swedish furniture store’s 2014 catalogue came with an extra 50 pages, accessible by downloading the IKEA catalogue app for iPhone and

The goal of Virtual Reality is to create a sense of “presence,” whereby even if your higher level brain knows what you are observing is virtual, your low-level brain absorbs the experience as a real memory.I still remember my first virtual reality demo fondly, a demo by AMD which left me going back