Our newest venture VRGEN announced it's new motion VR product and content today.The company prides itself on crafting unique one-of-a-kind experiences for arcades, theme parks and family entertainment centres and seeks to disrupt the definition of what a ride is. Their product combines a virtual reality headset with a motion system and high

A few months ago I came across a new course series in TOY INVENTION that was being offered by Ryerson and Spin Master. I have been designing and running a game studio creating interactive for over 15+ years. My ego said to me

In this video the SGN team explains how they achieve higher conversion and retention rates through testing.Moving from subjective to objective and quantitative decisions explained:  Very informative video that I wanted to share with the game developers and game designers out there.  A, B testing is actually easy to achieve and implement in most

As technology evolves, the fine line that separates the physical and virtual world continues to dissolve.Here are 5 of our favorite uses of augmented reality in retail:1. IKEA’s extended 2014 catalogue The Swedish furniture store’s 2014 catalogue came with an extra 50 pages, accessible by downloading the IKEA catalogue app for iPhone and