10 reasons to love HTML5 games

We love native games.

But we also strongly believe that the mobile web is going to be a major future platform in gaming. We believe the two distribution methods will co-exist peacefully.

Here are 10 reasons we believe in mobile web gaming and these are also the same reasons this form of gaming should not be overlooked:

1) There are over 2 billion smartphones and tablets in the market today and every one has a built-in browser

2) The mobile devices, browsers and operating systems are getting more and more powerful and improving HTML5 support;

3) The Flash Game portal audiences are moving from desktop to mobile. Mobile web game portals (new ones and extensions of online portals) are starting to spring up everywhere to capture this migration

4) Messenger apps are launching HTML5 game platforms and have massive audiences eager for game play.

5) Major media companies like Viacom, Disney, and NBCU have started investing in mobile web games to support the move of their audience from desktop to smartphones and tablets.

6) Mobile web games are not locked within the app store economies and rules – they have multiple options for discovery and distribution, none of which require a large marketing budget.

7) Mobile web games can be updated more quickly than a native game. A build, test, iterate approach is possible.

8) Mobile web games can be shared directly through existing social platforms like Twitter and Facebook within their mobile app or on their mobile sites (no download required – just a click of a link).

9) Brands, unhappy with the ROI on their native game initiatives, are now looking to mobile web gaming as a way to engage their users on mobile.

10) On mobile, convenience wins. Take away the download requirement and suddenly mobile games can become as social and viral as Facebook games on desktop.

That said there are still a few negatives: