Squid Game Hacked Your Brain. Here’s Exactly How It Did It.
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Squid Game became a global obsession not just because of its shocking violence or emotional story, but because the show
Why Bars, Venues, and Retail Spaces Are Racing to Add Interactive Experiences
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Most bars, arcades, restaurants, and venues fall into one of two sad traps, and neither one works anymore.The first trap
Thinking Machines: The Rise of World Models
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill For a long time, factory robots succeeded by ignoring the world around them. A robot welding a car frame does
The Great Engagement Split: AI Is Creating a New Product Elite
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill I’ve spent a lot of time thinking about why some products vanish from our phones while others feel like they’ve
Inside the AI Shift: Why Local LLMs Trained on Company Data Are the Next Frontier
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill As AI reshapes business workflows, a quiet revolution is underway: companies are installing local large language models (LLMs) trained on
Simulated Shoppers Are Here — And Marketers Are Listening
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill AI customer simulations are transforming engagement. Discover how predictive, personalized, and gamified AI solutions optimize customer experiences at scale.Businesses have
AI’s Terrifying Double Life, If It Sounds Like Mom. It’s a Scam.
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill For most of human history, people feared what they couldn’t see. It wasn’t the dark itself that scared us—it was
The Live Ops Retention Engine
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill How we make games part of daily lifeOne major thing I’ve noticed as a game developer, after launching many products
Always On: How Avatars Are Transforming the Way We Sell, Teach, and Connect
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill We have all been there, waiting on hold for what feels like forever, finally reaching someone, only to realize it
The Algorithm Goes to War
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill What the use of Claude AI in the Iran campaign means — and what it means for the world.Most people