Our newest venture VRGEN announced it's new motion VR product and content today.The company prides itself on crafting unique one-of-a-kind experiences for arcades, theme parks and family entertainment centres and seeks to disrupt the definition of what a ride is. Their product combines a virtual reality headset with a motion system and high

A few months ago I came across a new course series in TOY INVENTION that was being offered by Ryerson and Spin Master. I have been designing and running a game studio creating interactive for over 15+ years. My ego said to me

In this video the SGN team explains how they achieve higher conversion and retention rates through testing.Moving from subjective to objective and quantitative decisions explained:  Very informative video that I wanted to share with the game developers and game designers out there.  A, B testing is actually easy to achieve and implement in most

As technology evolves, the fine line that separates the physical and virtual world continues to dissolve.Here are 5 of our favorite uses of augmented reality in retail:1. IKEA’s extended 2014 catalogue The Swedish furniture store’s 2014 catalogue came with an extra 50 pages, accessible by downloading the IKEA catalogue app for iPhone and

The goal of Virtual Reality is to create a sense of “presence,” whereby even if your higher level brain knows what you are observing is virtual, your low-level brain absorbs the experience as a real memory.I still remember my first virtual reality demo fondly, a demo by AMD which left me going back

WHAT IS PREVISUALIZATION?Computer images have gone beyond being able to see what is invisible or what has happened, to now being able to show us what may happen. Hence, previsualization – a form of computer imaging that allows us to visually understand the future.  More commonly game engines like Unreal Engine and Unity3d

With the latest Oculus demonstration, we see two VR users playing ping pong, fighting with toys, and setting off fireworks—all in virtual reality. It's the simultaneous nature of the multiplayer that's really special here, showing how virtual reality can potentially connect people around the world and let them inhabit the same immersive digital

Technically there are four concepts to be understood here:1) Virtual reality - is everything that is not real. Any game on your computer from Mario to Modern Warfare is virtual reality. It allows you to experience a world that does not have a physical form. 2) Augmented virtuality - is augmenting real life

We love native games.But we also strongly believe that the mobile web is going to be a major future platform in gaming. We believe the two distribution methods will co-exist peacefully.Here are 10 reasons we believe in mobile web gaming and these are also the same reasons this form of gaming should not

Cardboard is Google’s way to allow users to experience Virtual Reality in a simple, fun and inexpensive way, using a headset made only out of materials you probably already own and can easily get!How does Google Cardboard work? There’s two essential parts to Cardboard; the headset, and your smartphone.The virtual reality technology is