Art styles can attract new players, retain existing players, and most definitely impact marketing efforts.

There are many instances where risks are taken with a game or films art style. And often the boldest styles are those that stand out (Minecraft, Borderlands)

We have compiled a list of some common art styles from an endless list of potential choices.

And here are some stats that say style does matter:

–A survey by the Entertainment Software Association found that 47% of gamers say that graphics and visual art style are important factors in their decision to purchase a game.

–According to a study by the University of California, San Diego, players are more likely to engage with a game that has an aesthetically pleasing art style.

–A survey by the International Game Developers Association found that 64% of game developers believe that art style is the most important factor in creating a visually appealing game.