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We have been involved in several Smart Toy projects and wanted to write a simple post on what they are. Smart toys are a combination of physical toys and digital games. Currently, toys-to-life / smart toy products are the fastest growing sector of the toy industry and they are expected to reach annual global revenues

Augmented reality is the use of computer-generated input that are augmented into a view of the real world. It has been a concept explored in the 60s, and continues to pick up steam 50 years later. Just recently, Niantic released the astronomically-popular Pokémon Go, which has been downloaded over 500 million times and