Playable Ads: The Secret Weapon Boosting Mobile Game Success
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill The mobile gaming industry is booming, with gamers spending more than $100 billion each year on in-app purchases and downloads.
Rejection: The Gateway to Growth
Rejection is universal, and it stings. Whether it’s the silence after pitching a seemingly perfect idea, a project being passed over, or a declined proposal, rejection feels personal and discouraging. But what if rejection isn’t the end of the road, but a critical crossroads? History and psychology suggest that rejection often serves as
The Creative Dilemma: Sharing Ideas vs. Protecting Them
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill As a creative person, I’ve often found myself in a dilemma that many others face—whether to share my ideas or
Self-Propelled Missiles: How To Find and Work with High
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Some call them "Self-propelled missiles" this often refers to individuals who are driven, focused, and capable of achieving their goals
Level Up! The Art of Designing Game Progression and Player Rewards
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill In any game, progression is about more than just leveling up. It's a journey. A well-designed progression system keeps players
Weaving Story into Gameplay
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Storytelling in video games enhances immersion, allowing players to connect deeply with the world and its characters. Unlike books or
Exploring the World Through AR Glasses
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Augmented Reality (AR) is rapidly transforming our everyday experiences, merging the digital and physical worlds in innovative ways. From gaming
The Role of Sound and Music in Creating Atmosphere In Games
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Sound and music are very important in video games because they help create the right atmosphere. They are not just
The Art of World-Building: Creating Immersive Game Environments
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Creating immersive game environments is crucial for captivating players and enhancing their overall experience. Game developers use various techniques to
Why 80s IPs Make Great Video Game Themes: A Nostalgic Goldmine
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill The 1980s were an era defined by imaginative storytelling, producing iconic films, TV shows, and characters that continue to captivate
