Many members of our GAME PILL team played their first game in a K-Mart as a demo, in an arcade (Pacman anyone?) on an Atari or on a Commodore-64. Others started on the Nintendo 64. Since then, video games have become an integrated part of pop culture and our society as a mainstream

GAME PILL has been involved in fitness apps in the past and we are big believers in the potential for people to not only get in shape but also to accelerate their fitness goals in the case of athletes. Furthermore we are excited at the potential for workouts to be more fun and

Numerous studies support that games and game mechanics enhance learning outcomes and skill development. We created a list of examples of games that showcase the ability of games to offer engagement, active learning, immediate feedback, skill development, adaptivity, teamwork, and risk-taking. -A study by the University of Michigan found that students who played an

Publishing games is not easy. It requires strong industry relationships (with platforms, etc), expertise in game development (to pick the best games as well as to guide developers to ultimate success during development), effective marketing strategies (in a pretty saturated market), strong distribution networks, and above all else financial resources. More and more developers

Creating a game is a challenging endeavor. From concept to release, there are countless moving parts to manage, teams to coordinate, and obstacles to overcome. A structured approach to game development is like having a game plan before a big match or a plan before building a house. It helps to organize the development process,

Art styles can attract new players, retain existing players, and most definitely impact marketing efforts. There are many instances where risks are taken with a game or films art style. And often the boldest styles are those that stand out (Minecraft, Borderlands) We have compiled a list of some common art styles from an endless

We are often asked what makes a winning Character Design in a game. The following presentation explains some of the essential aspects of creating memorable game characters. It is a recipe where all ingredients count. The following statistics support the importance of creating memorable video game characters in your next project: --A survey by the

How important is Prototyping to product development? By catching design issues early on and refining the game's mechanics, game prototyping can save time and resources during the development process and increase the chances of a successful final product. A prototype can also be used to get buy-in from internal and external stakeholders and to

We are often asked for data on the most popular genres of games to help decide product-market fit before developing a new game or concept. The results of studies vary greatly. Most likely due to the ever-changing gaming market, every year it would most likely change either slightly or even greatly. In this study by

A survey by Badgeville found that 90% of employees are more productive when their work is gamified, and 72% of employees feel more engaged and motivated when they have access to gamified tools and systems. According to a study by the University of Iowa, gamification can increase physical activity by up to 48%. The