The Live Ops Retention Engine
How we make games part of daily lifeOne major thing I’ve noticed as a game developer, after launching many products and services, is that most people don’t think about how to maintain their users after the initial hype dies down. You cannot guarantee that your player base will stick with you, even if
Always On: How Avatars Are Transforming the Way We Sell, Teach, and Connect
We have all been there, waiting on hold for what feels like forever, finally reaching someone, only to realize it is an automated system that cannot actually solve the problem. You get transferred, told to call another number, or forced through another maze of menus. Or worst the call drops after one hour
The Algorithm Goes to War
What the use of Claude AI in the Iran campaign means — and what it means for the world.Most people of a certain age can tell you exactly where they were on September 11th: the room, the screen, the moment someone said “turn on the TV.” I had relatives who worked in the
AI, Luddites, and the Iceberg
AI, the knowledge worker reckoning, and a room full of smart people who don't see it coming. A few months ago, I was at a party. Not a tech party — a normal party, the kind with lawyers and consultants and finance people. Accomplished professionals. Smart, successful, ambitious, and curious people. Over the course
What Game Designers Know That AI Engineers Don’t
You know what I noticed?It is 2026 and AI tools are everywhere: chatbots, coding assistants, writing helpers, analytics platforms and more. Billions in funding. Millions of users signing up, and yet, most people (including me) try them once and never come back.But here's the thing, game designers solved this problem 30 years ago.I've
Parenting the Machine: The EU’s Attempt to Guide an AI That’s Growing Up Too Fast
When you’re a parent, you learn fast that toddlers live in their own world. You spend those early years teaching simple rules and hoping a few of them land. As they grow, you add the deeper lessons—empathy, responsibility, a sense of right and wrong. Now picture skipping most of that guidance and meeting your
Code, Power, and Politics: The Real AI Race
Throughout history, humans have competed for land, resources, and power. Today, the battleground has shifted. Instead of armies marching across borders, we have algorithms racing through data centers. This new struggle is the AI race—a global contest to build, control, and scale the most powerful artificial intelligence systems.Three players now sit in the
On-Device AI: The Future of Instant, Private, Smarter Devices
For the last decade, AI has lived in the cloud: massive data centers, sprawling GPU clusters, endless pipelines moving petabytes of information. It is impressive, sure. But it is also slow, expensive, has connectivity issues, and is fundamentally detached from the real world — which poses a problem for applications like navigation or