Simulated Shoppers Are Here — And Marketers Are Listening
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill AI customer simulations are transforming engagement. Discover how predictive, personalized, and gamified AI solutions optimize customer experiences at scale.Businesses have
AI’s Terrifying Double Life, If It Sounds Like Mom. It’s a Scam.
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill For most of human history, people feared what they couldn’t see. It wasn’t the dark itself that scared us—it was
The Live Ops Retention Engine
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill How we make games part of daily lifeOne major thing I’ve noticed as a game developer, after launching many products
Always On: How Avatars Are Transforming the Way We Sell, Teach, and Connect
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill We have all been there, waiting on hold for what feels like forever, finally reaching someone, only to realize it
The Algorithm Goes to War
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill What the use of Claude AI in the Iran campaign means — and what it means for the world.Most people
AI, Luddites, and the Iceberg
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill AI, the knowledge worker reckoning, and a room full of smart people who don't see it coming. A few months ago,
What Game Designers Know That AI Engineers Don’t
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill You know what I noticed?It is 2026 and AI tools are everywhere: chatbots, coding assistants, writing helpers, analytics platforms and
Parenting the Machine: The EU’s Attempt to Guide an AI That’s Growing Up Too Fast
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill When you’re a parent, you learn fast that toddlers live in their own world. You spend those early years teaching