When I was just a little boy

We have been involved in several Smart Toy projects and wanted to write a simple post on what they are. Smart toys are a combination of physical toys and digital games. Currently, toys-to-life / smart toy products are the fastest growing sector of the toy industry and they are expected to reach annual global revenues

Augmented reality is the use of computer-generated input that are augmented into a view of the real world. It has been a concept explored in the 60s, and continues to pick up steam 50 years later. Just recently, Niantic released the astronomically-popular Pokémon Go, which has been downloaded over 500 million times and

When I was a child my first introduction to a computer was in the school library. Where we were rewarded with time playing Carmen San Diego. We are currently working with VR in a very active way and I envision a time when headsets are improved and deemed appropriate for all ages. I

We are a young company

Our newest venture VRGEN announced it's new motion VR product and content today.The company prides itself on crafting unique one-of-a-kind experiences for arcades, theme parks and family entertainment centres and seeks to disrupt the definition of what a ride is. Their product combines a virtual reality headset with a motion system and high

A few months ago I came across a new course series in TOY INVENTION that was being offered by Ryerson and Spin Master. I have been designing and running a game studio creating interactive for over 15+ years. My ego said to me

In this video the SGN team explains how they achieve higher conversion and retention rates through testing.Moving from subjective to objective and quantitative decisions explained:  Very informative video that I wanted to share with the game developers and game designers out there.  A, B testing is actually easy to achieve and implement in most

As technology evolves, the fine line that separates the physical and virtual world continues to dissolve.Here are 5 of our favorite uses of augmented reality in retail:1. IKEA’s extended 2014 catalogue The Swedish furniture store’s 2014 catalogue came with an extra 50 pages, accessible by downloading the IKEA catalogue app for iPhone and

The goal of Virtual Reality is to create a sense of “presence,” whereby even if your higher level brain knows what you are observing is virtual, your low-level brain absorbs the experience as a real memory.I still remember my first virtual reality demo fondly, a demo by AMD which left me going back