Simulation Puts You Anywhere You Want to Be
Michael Sorrenti I help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Teleportation as we imagine it does not exist, so you cannot step into a glowing tube and reappear on a spaceship or
How To Avoid A Million Dollar Mistake.
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Imagine your phone rings at 2AM. It’s the hospital. There has been an accident.You never checked that anyone taught him
How Gamification Makes Toys More Fun
Michael Sorrenti I help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Toys don't need to become video games. They just need to borrow the mechanics that make games work: goals, feedback, progression, and
Squid Game Hacked Your Brain. Here’s Exactly How It Did It.
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Squid Game became a global obsession not just because of its shocking violence or emotional story, but because the show
Why Bars, Venues, and Retail Spaces Are Racing to Add Interactive Experiences
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Most bars, arcades, restaurants, and venues fall into one of two sad traps, and neither one works anymore.The first trap
How Interactive Turns Trade Show Visitors Into Happy Customers
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill Trade shows are expensive for most companies. A small 10x10 booth can easily cost five figures or more once you
Thinking Machines: The Rise of World Models
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill For a long time, factory robots succeeded by ignoring the world around them. A robot welding a car frame does
The Great Engagement Split: AI Is Creating a New Product Elite
Michael SorrentiI help companies design products people can’t stop using | Creative Technologist | Product design & AI Advisory | Builder for Disney, ESPN, Mattel, Marvel & Nickelodeon | Founder, Game Pill I’ve spent a lot of time thinking about why some products vanish from our phones while others feel like they’ve